
Selling a hotel: the complete guide, from valuation to completion
The full journey of a hotel sale from the seller’s side, from the decision to sell through to completion and handover.
Guide
Updated · 6 min read

The data room holds the documents on which the buyer bases its final offer and its advisers their review. In a hotel sale it covers the property, the trading business, the contracts and the workforce. Its quality shows immediately: a complete, well-organised, dated data room shortens due diligence and limits grounds for renegotiation. This guide sets out its purpose, how it works and what it contains, section by section.
The information memorandum presents the hotel and its figures. The data room proves them. It has three functions.
A data room is assembled early and opened late. Documents are gathered while the file is prepared, alongside the teaser and the memorandum, because that is when gaps appear and can still be fixed.
It opens at an advanced stage. Two approaches coexist:
In both cases, opening a full data room to a buyer who has not yet shown its financial capacity exposes the hotel for nothing in return.
A sale data room is not a shared folder. Its rules are set before it opens.
These rules extend those set out in the guide selling your hotel without disrupting its operations.
The structure below is the one RR Hôtels & Finance uses in its memorandums. It applies to most transactions, with documents added according to the deal structure.
| Section | Documents |
|---|---|
| 1. Company and governance | Recent company register extract (Kbis), up-to-date articles of association, minutes of shareholder meetings and decisions for recent years, legal structure chart (property company, operating company, shareholders), register of beneficial owners, shareholder agreements, share register, delegations of authority |
| 2. Property | Title deeds, commercial lease and amendments, rent and indexation history, allocation of charges and works, plans, schedule of areas, co-ownership rules and minutes of co-owners’ meetings, planning documents, building permits, easements, schedule of charges registered against the property |
| 3. Technical and safety | Fire safety commission reports, safety register, works authorisations for a public-access building (ERP), accessibility certificate and public accessibility register, statutory surveys, periodic inspection reports (electrical, gas, lifts, fire safety), maintenance contracts, technical audits, works history with invoices, multi-year works plan |
| 4. Trading | Annual accounts and tax returns for three years, monthly reporting, monthly operating statistics (occupancy, average daily rate, RevPAR), segment and channel mix, current-year budget, evidence for EBITDA adjustments, forward bookings and deposits, star rating certificate, dated online reputation report |
| 5. Contracts | Franchise or management agreement (term, fees, exit terms, change of control), distribution contracts, key suppliers, rental and leasing agreements, energy, property management software, insurance policies and claims history |
| 6. Human resources | Anonymised staff register (position, length of service, contract type, working hours, pay), applicable collective agreement, company agreements and customary practices, functional organisation chart without names, minutes of employee representative bodies, employment tribunal claims, social security audits |
| 7. Tax | Tax returns for recent years, tax audit notices and reports, local taxes, tourist tax collection, latent tax position and tax losses carried forward (share deal) |
| 8. Legal | Alcohol licence, signage and terrace permits, current and past litigation, trademarks, domain names, website and booking platform accounts, register of personal data processing |
The scope of the data room follows that of the transaction, described in the guide property, business or shares.
A missing document does not go away: it becomes a question, then a reservation, then often a condition or a price adjustment. The most common gaps concern fire safety commission reports, lease amendments, evidence of recent works and support for EBITDA adjustments. It is better to flag a document as unavailable, with an explanation, than to let the buyer discover the gap.
Named employment contracts, payslips, sick-leave records, disciplinary files: none of these belong in a data room. They expose the seller under data protection rules and compromise confidentiality towards staff. The register is anonymised. Only aggregated or pseudonymised data is shared, at an advanced stage.
An undated budget, two versions of the same lease, a plan with no revision number: the buyer no longer knows what it is committing to. Every document carries a date and a version, every update is flagged, and superseded documents are kept in the history rather than deleted.
Illegible scans, folders uploaded in bulk, figures that do not reconcile between memorandum, reporting and tax returns, or an unfavourable document uploaded the day before signing: each of these lengthens due diligence and weakens the seller’s position.
Key point: the data room is prepared while the file is assembled, opened at an advanced stage to identified buyers, and every document and every answer in it is dated and tracked.
Gathering documents before any approach has two advantages. Gaps can be fixed without time pressure: a safety commission report to renew, a lease amendment to regularise, a technical audit to commission (see CAPEX, compliance and star rating). And the seller knows, before the buyer does, which points will be discussed.
A simple method is to start from the index above, assign each document to an owner (seller, accountant, lawyer, hotel management) and track progress until opening. The data room is part of the sale file prepared under a hotel sale mandate.

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The full journey of a hotel sale from the seller’s side, from the decision to sell through to completion and handover.

Property and business, business only, shares or sale and leaseback: what each structure transfers and which seller it suits.

The operating indicators, EBITDA adjustments and valuation methods buyers use, with their limitations.