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Our sale process

At every stage, you know who you are dealing with, which document is provided and which confidentiality rule applies.

Process

From the first call to completion.

Your advisers are involved at every stage that concerns them.

  1. 1. First confidential call

    We frame your project, your constraints and your timetable. No documents are needed at this stage.

    Document :
    None
    Confidentiality :
    Covered by professional secrecy

  2. 2. Valuation and sale strategy

    A reasoned valuation and the choice of structure, property, business or shares, with its tax impact, together with your advisers.

    Document :
    Reasoned valuation
    With :
    Your notary, lawyer, accountant

  3. 3. Exclusive mandate

    One client per deal: we act for the seller, never for both parties.

    Document :
    Exclusive mandate
    Rule :
    One client per deal

  4. 4. Preparing the file

    Anonymous teaser, information memorandum, business plan and data room.

    Documents :
    Teaser, memorandum, business plan, data room
    Rule :
    Teaser re-identification test

  5. 5. Selecting buyers

    From the Circle, on the criteria each member has declared: segment, size, location, structure sought, time horizon.

    Document :
    Distribution list approved before anything is sent
    Rule :
    Every document sent is logged

  6. 6. NDA, then one-by-one approach

    No information is shared without a non-disclosure agreement, and every document sent is logged.

    Document :
    NDA, then a named, numbered memorandum
    Rule :
    Nothing without a signed NDA

  7. 7. Discreet visits

    Arranged by the firm, at times agreed with you, with no contact with the staff.

    Arranged :
    By the firm only
    Rule :
    No contact with the staff

  8. 8. Offers and checks

    Proof of funds and KYC / AML checks on the buyer and its beneficial owners.

    Documents :
    Proof of funds, KYC documents
    Rule :
    Checks before any selection

  9. 9. Negotiation

    Price, scope, conditions precedent, warranties and timetable.

    With :
    Your advisers
    Rule :
    Every request goes through the firm

  10. 10. Letter of intent and data room

    LOI, data room opened to the selected buyer, summary of the due diligence.

    Documents :
    LOI, data room, summary
    Rule :
    Named, logged access

  11. 11. Preliminary agreement and deed

    Coordinated with your notary, lawyer and accountant.

    With :
    Notary, lawyer, accountant
    Rule :
    Announced when you decide

Our values

What they mean in practice.

  • 01DiscretionNo public marketing, no portals, no information without an NDA.
  • 02Hotel expertiseOperations read before the property: RevPAR, EBITDA, rent-to-revenue, leases, management contracts.
  • 03Personal commitmentA dedicated senior contact follows each mandate, without hand-offs.
  • 04IndependenceOne client per deal, and no division whose interests could cross yours.
  • 05RigourInstitutional-standard documentation, recalculated and sourced figures, justified adjustments.

Confidentiality

Who knows what, and when.

With two-stage disclosure, the hotel’s identity is only revealed at the visit stage. Your staff and the market are told when you decide.

01Framing and mandate02Teaser03NDA and memorandum04Visit05Data room and LOI06Agreement and deed07Announcement
YouInformedInformedInformedInformedInformedInformedInformed
RR Hôtels & FinanceInformedInformedInformedInformedInformedInformedInformed
Your advisers (notary, lawyer, accountant)InformedInformedInformedInformedInformedInformedInformed
Selected buyersNot informedInformed without knowing which hotelInformed without knowing which hotelInformedInformedInformedInformed
Your staffNot informedNot informedNot informedNot informedNot informedNot informedInformed
Guests, suppliers, the marketNot informedNot informedNot informedNot informedNot informedNot informedInformed

Depending on the option agreed with you, the identity may also be disclosed once the NDA is signed. Where French law requires employees to be informed beforehand, this is organised with your lawyer.

The difference

Restricted process or open sale.

Restricted processOpen sale
MarketingOff-market, one by one, under NDAListings, portals, wide mailings
Point of contactA dedicated senior contact, from first call to completionVaries by stage
DocumentationTeaser, memorandum, business plan, data roomBrochure, documents as they come
ClientThe seller onlyDepends on the case
BuyersVetted before visits: proof of funds, KYC / AMLVetted later in the process

Our rules

Confidentiality as a method.

  • No information is shared without a signed non-disclosure agreement.
  • The teaser stays anonymous: a local market professional must not be able to identify the hotel.
  • No public marketing, no listings, no portals.
  • The memorandum is named, numbered and watermarked with its recipient’s name.
  • Data room access is named and logged. Questions and answers are recorded.
  • No direct contact with the hotel, its staff, its operator or its partners: everything goes through the firm.
  • No client is ever named as a reference without written consent.
  • External contributors are bound by an NDA and a non-circumvention clause.

Further reading

Guides

A first confidential call, with no commitment.

Confidential call

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